Here’s a really useful list of 12 tips for the next time you need to interact with a journalist:
The 12 Most Damaging Things to Say to a Journalist
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Author: stevensparling
Content Marketing: Cabestan
I was engaged for a year to plan and implement a content marketing strategy for email marketing company Cabestan. This involved researching, writing and project managing regular content. Content took the form of frequent blog posts as well as monthly white papers. I also wrote an Ebook on eCRM they could give out at trade shows.
My client Xavier Bastien had this to say about my work with Cabestan:
Steven is a highly professional individual with strong business and marketing acumen. Steven provided first class work with a combination of thorough research and analysis, attention to detail and great copy writing skills. Steven demonstrated out of the box thinking, pro active work and suggestion with little guidance.
I would highly recommend Steven as a freelance writer.
Here’s some links to content on their website:
Blog Posts
- How Behavioural Targeting Can Increase Your Marketing ROI
- The SaaS Solution for eCRM – addressing each department’s needs
- The Adoption of Centralised Datamart Marketing
- The Bookies Favourite
- Selling a SaaS CRM Solution to Your IT Director
- 10 Reasons why SaaS Software is an Unbeatable Solution for eCRM
- Legalities of Capturing and Storing Customer Data in the UK
- 2.3 Millions Reasons to Take Data Protection Seriously
- Database Keys – How Do You Define a Unique Client Record?
- The Beautiful Game – Listening to 3 Million Fans
- What is eCRM?
- 3 Ways that eCRM Can Open Doors for Your Clients
White Papers
Film Previews/Reviews
Here are a few samples of film reviews and film previews I wrote for Out in the City Magazine:
Film Previews
Interview with Film Director Stephan Elliott in advance of release of his film Easy Virtue:
Film Reviews:
Bar & Pub Reviews for View London
Over a 2 year period, I reviewed almost 200 pubs and bars for View London website (www.viewlondon.co.uk).
Links to a collection of my reviews (plus 2 film reviews I did for them) can be found below.
These were written under the pseudonym Knight Hooson.
A-Z of Long Runs – Fourthwall Magazine
Below is a link to a piece I wrote for Fourthwall Magazine about how to sustain a performance in the theatre over a lengthy run. (Note that it is written under the pseudonym Knight Hooson).
It originally appeared in print in the magazine Drama Student and was later reprinted on the Fourthwall website.
Peach&Co Website
Working with the two Managing Partners, and liaising with the website designer, I wrote and edited all of the copy for this Executive Search website.
Selection of Theatre Reviews for Out in the City Magazine
Below are links to PDF files of a dozen of the many theatre reviews I wrote for Out in the City Magazine.
Click on the link to view the PDF.
Simpson Wreford and Co Website
Simpson Wreford & Co Accountants Website
I was commissioned to interview the Senior Partners and rewrite the landing page for the website of this firm of accountants. They specifically were looking to improve their SEO results for keywords and to highlight the firm’s 125 year history.
Faye Whittaker Profile – Refresh Magazine
This is the first piece that I published while I was still taking my course at the London College of Journalism. I was writing under the pseudonym Knight Hooson
A profile piece on artist Faye Whittaker for Refresh Magazine.
Testimonials – What do People Say About My Work?
Here’s what some of my clients have said about my writing and working with me:
Andy Boyd, Director at Boyd Creative Ltd.
Working with Steven was great. He knew exactly what we needed and delivered it time and time again. I’ve hired a lot of writers in the past and he’s right up there at the top for the quality of his work.
David Hudson, Editor at Square Peg Media
I have hired Steve on numerous occasions to provide first-person comment pieces and theatre reviews. His work has always been of a high-standard and authoritative. He’s a great all-round communicator and a pleasure to do business with.
Xavier Bastien, Managing Director France at emarsys
Steven is a highly professional individual with strong business and marketing acumen. Steven provided first class work with a combination of thorough research and analysis, attention to detail and great copy writing skills. Steven demonstrated out of the box thinking, pro active work and suggestion with little guidance.
I would highly recommend Steven as a freelance writer.
Paul Hills, Chartered Accountant at Simpson Wreford & Co
I worked with Steven on a project to rewrite the copy for our website’s home page.
Steven was very thorough and did a great job, he grasped the ethos of the business quite quickly and was able to put it down into words, covering all the necessary points.
Teri Turner, Osteopath at RA Osteopathy
Steven came forward with ideas that I wouldn’t have thought about. Researched my subjects and came up with exactly what I wanted for my newsletter. He also taught me a few things about social media and search engine optimization. I will be using Steven in the future for sure.
